Building Growth Engines for B2B SaaS

Wanda Cadigan

GTM & Revenue Leader with experience scaling SaaS companies through growth transitions.Former SVP Marketing Cloudinary | VP Strategic Growth Sitecore

Areas of Focus

Pipeline Creation & Ownership
Enterprise Demand Generation
Product-led Growth
Positioning and category creation
Infrastructure/Developer Marketing
AI-enabled GTM Operations

Growth Transitions

Product-market fit established but still no repeatable revenue engine.
Product innovation is outpacing the company's market narrative.
Original growth motion has lost efficiency.
Marketing, sales and product teams are misaligned.
Partner ecosystems are underperforming.
Lack of clarity around which growth levers are actually driving results.

Say Hello

Contact

Open to conversations regarding executive leadership, advisory, board, or speaking opportunities.

• wandacadigan
• [email protected]